Platform fee
Merchant account, wallet operation, campaign setup and reporting.
Campaign-recognition access
A commercial trigger layer hidden inside venue audio.
Wævr makes a physical moment behave more like digital media: a normal customer prompt, an inaudible phone-recognised signal, wallet value and downstream reporting.
01
Prompt
The customer hears or sees a venue message: open Wævr and tap Wæv.
02
Detect
The app listens during the active scan and recognises an inaudible signal designed for phones, not human ears.
03
Validate
The backend checks campaign, location, cooldown, inventory and duplicate rules.
04
Issue
The customer receives a reward, stamp, drop, prize entry or brand offer.
05
Redeem
Merchant redemption uses a one-time wallet code, keeping staff flow simple.
06
Analytics
Venue and brand see waevs, claims, redemptions, repeat use and completion.
Deployment layer
Use existing venue audio or deploy Soundtrack as the managed stack.
Soundtrack provides licensed business music, scheduling, messaging, zone control and multi-location management. Wævr adds the inaudible commercial signal, active scan, wallet mechanics and reporting layer.
- Business-licensed music and messaging where the venue needs it.
- Location and zone thinking that maps naturally to campaign inventory.
- Partner revenue through commission, reseller margin or managed deployment.
Revenue model
The monetisable unit is campaign-recognition access.
A venue or brand pays for the right to run a phone-recognisable signal inside a defined location, zone, advert, announcement or time window. Usage can then be priced by successful Wæv, wallet claim, redemption or completion.
Campaign access
Signal live in a venue, zone, advert or daypart.
Usage fees
Successful Wæv, claim, redemption or campaign completion.
Brand-funded drops
Sponsored offers and wallet placement close to purchase intent.
Technical posture
Detection is evidence. The backend is the authority.
The phone detects the inaudible signal during a user-initiated scan. It does not need the customer to hear the signal and it does not award value by itself. The backend validates campaign state, location rules, cooldowns, inventory and idempotency before issuing wallet value.
Active microphone permission
No raw audio upload for wallet issue
One-time redemption controls
Phone-detectable signal layer
Commercial proof
Prove the loop in live venues.
The first fundable proof point is straightforward: can Wævr turn a venue prompt into measured wallet and redemption behaviour?
Request investment deck