Physical venue engagement layer

WÆVR

Active audio recognition for rewards, loyalty and retail media inside physical venues. Customers hear a normal venue prompt, tap Wæv, and their phone recognises an inaudible campaign signal carried through the audio.

Wallet reward Free sandwich Redeem today
Campaign live Cafe group - lunch prompt
1,284waevs
742wallet saves
214redemptions
PromptA normal venue message, supported by an inaudible phone-detectable signal.
WævUser starts a short, intentional scan for the hidden audio signal.
WalletReward, stamp, offer or entry is issued.
AnalyticsClaim, redemption and repeat use are measured.

The missing layer

Physical venues still cannot behave like digital media.

Websites know what people clicked before they bought. Stores know what was purchased. Wævr operates in the gap between attention and transaction, turning an in-venue moment into an attributable customer action.

01

Turn audio into inventory.

Attach an inaudible, phone-recognisable campaign signal to a location, zone, advert, announcement or daypart.

02

Give the customer immediate value.

Issue rewards, loyalty progress, drops, prize entries and sponsored offers into a wallet.

03

Measure before the till.

Track successful waevs, wallet saves, claims, redemptions, repeat usage and campaign completion.

Not passive tracking. Not background listening.

The user chooses to Wæv when prompted. The venue still sounds normal to people, but the phone can recognise the inaudible campaign signal during that active scan. That makes the action cleaner for privacy, stronger for engagement quality and easier for commercial buyers to understand.

  • Microphone access starts only when the user taps.
  • The app detects the inaudible signal; the backend decides whether value is issued.
  • Venues pay for campaign-recognition access and measurable usage.

Who pays

Three buyers, one shared mechanism.

The same Wæv event can support loyalty, retail media, venue analytics and managed audio deployment.

Venues

Restaurants, cafes, casinos, hotels, leisure venues and shopping centres use Wævr for retention, daypart activation and loyalty.

Brands

Brands fund drops and rewards where purchase intent is highest, then measure qualified engagement and redemption.

Operators

Venue groups, agencies and audio partners bundle Wævr with campaign operations and Soundtrack deployment.

Campaign formats

Concrete campaigns a venue can understand quickly.

Lunch promptWæv at 12:30 for today's reward.
Repeat visit stampOne Wæv per visit, fifth stamp unlocks value.
Brand dropSponsored product launch inside selected venues.
Event unlockWæv during a live announcement for prize entry.
Shopping centre trailCollect across zones or tenants to unlock a prize.

Pilot ready

Move from MVP to commercial proof.

The next useful milestone is a controlled venue pilot that proves signal reliability, customer behaviour, wallet saves, merchant redemption and willingness to pay.

Request investment deck